At 77pk, we understand that the personal information you share with us when creating your account and using our platform is sensitive. This Privacy Policy explains exactly what data 77pk collects from Pakistani players, why we collect it, how we store and protect it, who we share it with, and what rights you have over your own information. We believe in full transparency — no vague language, no hidden data practices.
These six commitments summarise our core approach to your privacy as a 77pk player. The full detail of each is set out in the policy sections below.
77pk collects personal data on a minimum-necessary basis. We do not harvest data beyond what is genuinely required to operate your account, process your payments via JazzCash or EasyPaisa, comply with KYC obligations, and deliver our gaming services.
All personal and financial data transmitted to and from 77pk is protected using 256-bit SSL/TLS encryption. Data at rest in our systems is encrypted using AES-256. Access to production databases containing player data is restricted to authorised personnel only.
77pk does not sell, rent, or trade your personal information to any third-party marketers or data brokers. Data is shared only with the specific service providers needed to operate the platform — payment processors, game studios, and KYC verification partners — under strict contractual data protection obligations.
Every 77pk account holder has the right to access, correct, export, and request deletion of their personal data. These rights can be exercised by contacting our support team. We will acknowledge data requests within 72 hours and fulfil them within the timeframes set out in this Policy.
77pk retains your personal data only for as long as is necessary for the stated purposes — typically the duration of your active account plus five years, or as required by applicable regulatory obligations. Inactive account data is reviewed regularly for deletion eligibility.
In the unlikely event of a data security incident affecting your personal information, 77pk will notify affected players without undue delay. We maintain an incident response plan and work with cybersecurity specialists to investigate and contain any breach within the shortest possible timeframe.
1.1 This Privacy Policy applies to all personal data collected and processed by 77pk ("the Platform", "we", "us", "our") in connection with the operation of the online gaming and sports betting services available at 77pk.onl. This Policy covers data collected through the website, any mobile-optimised version of the Platform, and through direct communications with the 77pk support team.
1.2 For the purposes of applicable data protection law, 77pk is the data controller in respect of personal data collected through the Platform. As data controller, 77pk determines the purposes for which and the means by which your personal data is processed.
1.3 This Policy is to be read alongside 77pk's Terms and Conditions and Responsible Gaming Policy, both of which are published on the Platform and incorporated herein by reference.
1.4 By registering a 77pk account or by continuing to use the Platform, you confirm that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, you must not use the 77pk platform.
2.1 77pk collects the following categories of personal data from players. We collect only what is necessary for the stated purposes and do not hold data beyond what is operationally required.
| Data Category | Specific Data Points | Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, CNIC copy (front and back) | KYC verification, age confirmation, fraud prevention |
| Contact Data | Pakistani mobile number, email address, city/region (e.g. Lahore, Karachi) | Account communication, OTP delivery, support interaction |
| Account Credentials | Username, hashed password, two-factor authentication settings | Secure account access and authentication |
| Financial Data | JazzCash account reference, EasyPaisa reference, bank account details (HBL, UBL, Meezan Bank, Raast, 1LINK), deposit and withdrawal transaction records | Payment processing, AML compliance, withdrawal verification |
| Gaming Activity Data | Game session logs, bet history, wagering amounts, win/loss records, bonus redemption history | Account administration, responsible gaming monitoring, dispute resolution |
| Device & Technical Data | IP address, browser type and version, operating system, device identifiers, session timestamps | Security monitoring, fraud detection, platform optimisation |
| Communications Data | Live chat transcripts, support emails, complaint records | Support delivery, dispute resolution, service improvement |
| Preference Data | Language settings, communication preferences, self-imposed gaming limits | Platform personalisation, responsible gaming compliance |
2.2 Where 77pk requests sensitive personal data (such as CNIC documentation for KYC purposes), we will always explain why it is required and obtain your explicit consent before collecting it, except where collection is required by applicable legal or regulatory obligation.
3.1 Directly From You. The majority of data 77pk holds about you is provided directly by you during the account registration process, when completing KYC verification, when making deposits or requesting withdrawals, when contacting our support team, or when responding to promotional communications.
3.2 Automatically. When you access and use the 77pk platform, certain technical and behavioural data is collected automatically by our systems. This includes your IP address, the pages and games you visit, session duration, click patterns, device type, browser settings, and the referring URL that brought you to 77pk.onl. This data is collected using server logs and first-party cookies (see Section 7).
3.3 From Third Parties. 77pk may receive data about you from the following third-party sources:
4.1 77pk processes your personal data for the following specific and legitimate purposes:
5.1 77pk processes your personal data on the following legal bases, depending on the specific purpose:
6.1 77pk does not sell, rent, or trade your personal data to any third party for commercial purposes. We share your data only with the specific categories of recipients described below, and only to the extent necessary for the stated purpose.
6.3 All third parties with whom 77pk shares personal data are required to process that data in accordance with applicable data protection standards and are prohibited from using it for any purpose beyond the specific task for which it was shared.
7.1 77pk uses cookies and similar tracking technologies on the Platform. A cookie is a small data file placed on your device by a web server when you access a website. The cookies used by 77pk fall into the following categories:
7.2 You can manage cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. Note that disabling strictly necessary cookies will impair your ability to log into and use your 77pk account. Blocking analytics or functional cookies will not prevent you from using the Platform but may reduce certain personalisation features.
7.3 77pk does not use third-party advertising or retargeting cookies. No cookie data is shared with external advertising networks.
8.1 77pk retains personal data for no longer than is necessary for the purposes for which it was collected, taking into account applicable legal, regulatory, accounting, and reporting requirements.
8.2 The general retention periods applied by 77pk are as follows:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account & Identity Data | Duration of account + 5 years post-closure | AML compliance, regulatory audit requirements |
| Financial Transaction Records | 7 years from transaction date | Financial recordkeeping and AML obligations |
| Gaming Activity Logs | Duration of account + 3 years post-closure | Dispute resolution, responsible gaming monitoring |
| Support Communications | 3 years from last contact | Dispute resolution and service improvement |
| Device & Technical Logs | 90 days from collection | Security monitoring and fraud detection |
| Marketing Preferences | Until consent is withdrawn | Marketing compliance |
8.3 Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with 77pk's internal data disposal procedures. Anonymised, aggregated data (from which no individual can be identified) may be retained indefinitely for statistical and analytical purposes.
9.1 77pk implements a comprehensive suite of technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, alteration, or disclosure. These measures include:
9.2 Notwithstanding these measures, no internet-based system can be guaranteed to be completely secure. You are advised to take appropriate precautions on your own device, including using a strong unique password for your 77pk account, enabling two-factor authentication, and never sharing your login credentials.
10.1 As a 77pk account holder, you have the following rights in relation to your personal data. To exercise any of these rights, please contact our support team via the contact details in Section 14.
You may request a copy of the personal data 77pk holds about you, along with information about how it is being processed. We will provide this within 30 days of a valid request.
If any personal data 77pk holds about you is inaccurate or incomplete, you have the right to request its correction. You can update most contact details directly within your account settings.
You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to 77pk's legal retention obligations (see Section 8).
In certain circumstances, you may request that 77pk restricts the processing of your personal data — for example, while a dispute about data accuracy is being resolved.
You have the right to receive a copy of personal data you have provided to 77pk in a structured, machine-readable format, and to request that this data be transmitted to another controller where technically feasible.
You have the right to object to processing of your personal data carried out on the basis of legitimate interests, including profiling. You may also object to processing for direct marketing purposes at any time.
10.2 77pk will respond to all data rights requests within thirty (30) days of receipt. In complex cases, this period may be extended by a further sixty (60) days, in which case we will notify you of the extension and the reasons for it. There is no charge for exercising your rights under this section, unless a request is manifestly unfounded or excessive.
11.1 The 77pk platform is strictly intended for use by adults aged twenty-one (21) years and above. We do not knowingly collect personal data from any person under the age of 21. If 77pk becomes aware that an account has been registered by or on behalf of a person under 21, that account will be immediately suspended, all gaming activity will be voided, and any balance returned to the registered payment method following appropriate verification.
11.2 As part of the KYC verification process, 77pk requires CNIC documentation from all players before processing their first withdrawal. The CNIC confirms both identity and date of birth, providing a robust mechanism for age verification.
12.1 With your consent, 77pk may contact you by SMS to your registered Pakistani mobile number, or by email, to inform you of new promotions, bonuses, game launches, and platform updates relevant to your interests as a 77pk player.
12.2 Marketing communications are sent only to players who have explicitly opted in to receive them during registration or subsequently through their account settings. 77pk will never send unsolicited marketing communications to players who have not opted in.
12.3 Opt-Out. You may withdraw consent to receive marketing communications at any time by:
12.4 Opting out of marketing communications does not affect the delivery of transactional communications that are necessary for the operation of your account, such as payment confirmations, security alerts, KYC requests, and support responses.
13.1 77pk reserves the right to update or revise this Privacy Policy from time to time to reflect changes in our data practices, applicable legal requirements, or platform services. The Effective Date at the top of this document indicates when the current version of the Policy came into force.
13.2 Where changes to this Policy are material — meaning they affect the nature of data collected, the purposes for which it is used, or your rights — 77pk will notify registered players by email to their registered address and by in-platform notification at least fourteen (14) days before the revised Policy takes effect.
13.3 Your continued use of the 77pk platform following the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with any revision, you should close your account before the revised Policy takes effect. The most current version of this Policy is always available at 77pk.onl/privacy-policy.
14.1 If you have any questions, concerns, or complaints regarding this Privacy Policy, the way 77pk handles your personal data, or if you wish to exercise any of your data rights set out in Section 10, please contact the 77pk support team through the following channels:
14.2 When submitting a data rights request, please include your full name as registered on your 77pk account, your registered Pakistani mobile number, and a clear description of the specific right you wish to exercise or the query you have regarding this Policy. This will allow us to locate your account and process your request as efficiently as possible.
14.3 77pk is committed to resolving all privacy-related concerns fairly and transparently. If you remain unsatisfied with our response to a privacy complaint, you may have the right to escalate the matter to the relevant regulatory authority in your jurisdiction.
We handle your personal information with care so you can focus on what matters — enjoying cricket betting, live casino, and slot games. Log in to your 77pk account or explore our FAQ for more information.